Seven actionable Twitter tactics you need now!
Over the past three years, one million active Twitter users have tweeted at least one billion times according to Beevolve. Not every participant has made their voice heard since one out of four Twitter users has never tweeted. With this growth, the composition of Twitter has changed significantly and this has implications for your marketing.
5 Twitter Facts (and What They Mean for Your Business)
Here are five important facts about Twitter that have an impact on your business.
3 Strategic Social Media Marketing Elements to Check
Before rushing to implement new Twitter tactics, at a minimum, this shift requires the following three strategic elements. Even better, take the time to re-examine your entire social media marketing strategy.
5 Actionable Twitter Marketing Tactics
To leverage Twitter to achieve your marketing goals, here are five actionable marketing tactics. In the process, ensure you make your tweets count!
The bottom line is that Twitter matters and, regardless of your business focus, it's critical to integrate into your marketing plans.
What do you think of this new Twitter research and how will you incorporate it into your 2013 marketing plans?
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT