Over the past three years, one million active Twitter users have tweeted at least one billion times according to Beevolve. Not every participant has made their voice heard since one out of four Twitter users has never tweeted. With this growth, the composition of Twitter has changed significantly and this has implications for your marketing.
5 Twitter Facts (and What They Mean for Your Business)
Here are five important facts about Twitter that have an impact on your business.
3 Strategic Social Media Marketing Elements to Check
Before rushing to implement new Twitter tactics, at a minimum, this shift requires the following three strategic elements. Even better, take the time to re-examine your entire social media marketing strategy.
5 Actionable Twitter Marketing Tactics
To leverage Twitter to achieve your marketing goals, here are five actionable marketing tactics. In the process, ensure you make your tweets count!
The bottom line is that Twitter matters and, regardless of your business focus, it's critical to integrate into your marketing plans.
What do you think of this new Twitter research and how will you incorporate it into your 2013 marketing plans?
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
June 18, 2013
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