Near field communication (NFC) is taking mobile marketing to a whole new level. (NFC is a form of contactless communication between devices like smartphones or tablets that allows a user to wave their personal communication device over a NFC-compatible device to send information without needing to touch the devices together or go through multiple steps to set up a connection.) The short range wireless RFID technology is poised to bring marketers and consumers together like never before, as it paves the way for the instant exchange of all sorts of content and data.
NFC has such a broad range of applications that the much less sophisticated quick response (QR) codes pale in comparison. Although QR technologies can be effective for delivering information to consumers, NFC technologies take this concept much further, allowing information to be instantaneously transferred and exchanged between individuals and organizations. NFC has much greater functional uses and the potential to ultimately transform the way that business is conducted. Here are a couple of examples:
NFC also has a number of other potential applications that could be far reaching, impacting the way business is done for transit systems, healthcare providers, banks, ticketing outlets, and more. It could also be used to provide things like electronic keyless entry. The potential for increased revenue and reduced expenses makes this technology very appealing for a variety of organizations.
NFC capabilities are currently being incorporated into the networks of mobile carriers, as this technology is set to become the new standard for location-based marketing and communications in the near future. Interestingly, Apple decided not to enable the iPhone 5 with NFC technology, which is allowing the competition to pave the way for the breakthrough technology instead.
With the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today. Will it become the standard of exchange for business transactions, eventually replacing credit cards and even cash for the average consumer? In what ways will your business use NFC technologies to make a greater impact in the marketplace?
NFC image on home page via Shutterstock.
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Instead of playing soccer like every other Argentinean teenager, Hernan spent his free time creating simple video games for the Commodore 64 and assembling joysticks with nuts, bolts, and washers. At 18, he began his career in TV as a video editor for a famous teen program in Buenos Aires. He discovered the interactive world in 1998 when he created and produced one of the first interactive TV shows. Armed with the ability to integrate TV with Internet, he founded a startup that produced and distributed content for the web. Years later, he moved to Los Angeles and cofounded Dutch Monaco.
December 12, 2013
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