Five new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media.
My ClickZ colleague Matt Kapko recently wrote an article citing how the pharma vertical is driving the increase in online ad spending, with a 45 percent increase in spend year-over-year. As I work for a healthcare-focused digital marketing company, this is obviously great news for us, and not all that surprising. Part of my role at my company involves participating in request for proposal (RFP) responses, and I have noticed a marked increase in the number of companies seeking new digital marketing partners, and online advertising expertise in particular.
Some of these companies perhaps do not already have a digital partner, or are finding that their needs are just not being met with their existing partner. Some of them explicitly call out in their request for us to address innovation in online advertising. They have done the basics, now they want to try what's new, what's different, what's on the cutting edge.
So what are some of the new digital marketing opportunities for healthcare/pharma companies? What types of advancements are taking place in online media?
Here are five key trends that I've started to see in healthcare/pharma online advertising:
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Julie is a member of the senior strategy team at Klick Health, focused on online media and digital. Julie initially established and led the media practice at Klick for several years, relinquishing leadership to expand beyond media into additional digital tactics. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping Klick's clients develop innovative digital solutions. As her role has evolved, so have her contributions to ClickZ, which she has been writing for since 2007.
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September 23, 2014