Andrew Edwards | November 19, 2012 | Comments
Apple-picking season is over in the Northeast, but no matter where you are, you can improve analytics before the end of the year by working on just a handful of common failure points.
Some of them may seem obvious, but in my experience, the number of organizations leaving this fruit unpicked is greater than those that fill their baskets and have apple pie for dessert.
And it's more important than that.
Because while we can call these items low-hanging, we can also call them foundational. Leaving them unaddressed exposes you needlessly to more long-term analytics ills, and possible failure. Pushing the metaphor one more step: does an apple a day keep the doctor away? Maybe. But taking care of the following four items will certainly bring noticeable improvements in analytics.
Low-Hanging Fruit
No doubt there are more easy achievements than I have listed. I've tried to show some that seem both common and not very difficult to solve. If you've already solved these problems, no doubt there are higher rungs to climb and juicier fruits farther up the tree. But my guess is you have at least one of these apples right in front you today. Enjoy!
Ripe Lemon image on home page via Shutterstock.
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Andrew Edwards is CEO at Technology Leaders, a web analytics consulting company he founded in 2002, and Managing Partner at Efectyv Marketing. He is also a founding member of the Web Analytics Association.
At Technology Leaders, Andrew created the firm's web analytics practice and has been involved in rolling out this service to hundreds of different customers worldwide. Technology Leaders provides web analytics and web site user-tracking expertise to leading organizations throughout North America and the world. The firm specializes in providing both business and technical skills to serve the complex digital marketing needs of its customers.
Andrew speaks and writes regularly about the latest trends in digital marketing and web analytics. He's the creator of the "e5o" virtuous digital marketing cycle as well as the "4x5 conversion cube" that compartmentalizes the approach to conversion for different site types in different stages of the customer lifecycle.
Andrew is an award-winning, nationally exhibited painter and his work is in numerous private collections.
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