With the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories.
Is your digital publishing business curating content? The answer should be "yes" because it's an essential way to showcase your editorial expertise, set yourself apart from the competition, and garner new audiences. As Fast Company described this past April, in a given day "250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent." With this daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories for their readers.
If you're ready to jump on the content curation bandwagon, then let's first explore what curation looks like.
Organizing digital content can come in many formats, but mostly an editor defines a topic that is relevant to the target audience and then culls a list of the most illuminating content that falls under that topic, while lending insightful commentary.
Now that you know what content curation is, you'll need some pointers on the tried-and-true methods to turn your curation into an audience development tool:
Combine the lessons above with good ol' practice and you'll be bringing in new traffic in no time.
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Laney Whitcanack is Federated Media Publishing's chief community officer. Prior to joining FM, Laney co-founded BigTent in 2006 and focused on innovating online and offline ways to connect people with communities they care about. She spent the decade previous to BigTent coaching and training hundreds of community leaders, in the U.S. and Mexico, most recently as the director of community programs for the Coro Center for Civic Leadership.
A published author and speaker on entrepreneurship and community organizing, Laney received the Jefferson Award for Public Service in 2008. She is currently a board member of Zeum: San Francisco's Children's Museum and The Princess Project and is involved in even more community groups after the birth of her daughter, Campbell, last year. Laney has a B.A. from UCLA, and MBA from the Simmons School of Management, and an Ed.M from Harvard University.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT