With the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories.
Is your digital publishing business curating content? The answer should be "yes" because it's an essential way to showcase your editorial expertise, set yourself apart from the competition, and garner new audiences. As Fast Company described this past April, in a given day "250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent." With this daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories for their readers.
If you're ready to jump on the content curation bandwagon, then let's first explore what curation looks like.
Organizing digital content can come in many formats, but mostly an editor defines a topic that is relevant to the target audience and then culls a list of the most illuminating content that falls under that topic, while lending insightful commentary.
Now that you know what content curation is, you'll need some pointers on the tried-and-true methods to turn your curation into an audience development tool:
Combine the lessons above with good ol' practice and you'll be bringing in new traffic in no time.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Laney Whitcanack is Federated Media Publishing's chief community officer. Prior to joining FM, Laney co-founded BigTent in 2006 and focused on innovating online and offline ways to connect people with communities they care about. She spent the decade previous to BigTent coaching and training hundreds of community leaders, in the U.S. and Mexico, most recently as the director of community programs for the Coro Center for Civic Leadership.
A published author and speaker on entrepreneurship and community organizing, Laney received the Jefferson Award for Public Service in 2008. She is currently a board member of Zeum: San Francisco's Children's Museum and The Princess Project and is involved in even more community groups after the birth of her daughter, Campbell, last year. Laney has a B.A. from UCLA, and MBA from the Simmons School of Management, and an Ed.M from Harvard University.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT