Five ways to get your unsubscribe rates to go back to normal.
It's OK - it happens to the best of us…
No matter how killer your content is, it's inevitable that people will unsubscribe. You could be the Stephen Hawking of email marketing and people will still hit that damn opt-out button. But don't take it personally; there are countless legitimate reasons people have for unsubscribing. But if you notice your unsubscribe rate trending higher than an average of 0.1 percent, that might just be your red flag wakeup call. If that happens, go through this checklist to see if you can get things back on track.
Once the above issues are addressed, I'm confident your unsubscribe rates will go back to normal. You'll never convince everyone to be a lifelong subscriber, but if you fix these basic things, they can't stay mad at you forever, right?
Angry at Email image on home page via Shutterstock.
This column was originally published on Dec. 12, 2012.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Christine Doré is an e-mail marketing manager at PETA in Los Angeles. As part of the Marketing Engagement team, she focuses on email strategy and optimization. Her team's innovative tactics for audience segmentation and online advocacy have been twice awarded at the national level and continue to be trailblazing strategies for the non-profit community.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.