A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads.
It's no surprise that agencies and brands have been struggling to find online advertising technology that can produce digital ads that live up to the quality they've come to expect in other mediums like print and TV. After all, TV and print have been around for decades…the Internet, only half that time.
So much time and money is spent planning, coordinating, and executing thoughtful and engaging creative collateral for the more traditional advertising mediums.
And then there's online advertising.
Tripping Over the Challenges
Just like a novice track and field runner, tripping over the hurdles in practice runs, today's display advertising marketers aren't yet showing that they can play in the big leagues with television and print.
Display advertising is still in its awkward phase, and it seems like everyone in the industry is talking about the need for incorporating interactive rich media elements within ads in order to drive higher consumer engagement rates and "fix" the medium.
According to a recent study commissioned by Say Media, adding rich media features, like product carousels and video, do, in fact, increase click rates - as much as three times more - compared to similar ads without interactive elements.
But while the addition of interactive elements is an important part of creating effective online advertising, it's one of the many hurdles that marketers face when they're tasked with building truly engaging digital ads.
Here are four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads:
Hurdles image on home page via Shutterstock.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Aubrey is the director of marketing programs at Salted Stone, a digital marketing agency in Southern California. She specializes in brand strategy and inbound marketing, working with emerging tech companies and B2B providers to identify their voice and create revenue-driving content plans.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.