Five simple measures of success for calculating the ROI on your digital campaign.
There are many formulas that people come up with to measure the return on investment on their digital campaigns. As marketing programs mature over time, the measurement becomes more sophisticated; perfect nirvana being that the digital measurement can be tied into an actual "real-world" transaction.
Here are five simple measures of success.
I deliberately numbered each of the above from I to V. Brands usually start off in digital because it is cheap and quick, number I or number II. They get a little more sophisticated when they adjust their campaigns (III). They begin to excel (IV) when they create interactive personalized streams. Perfect nirvana (V) is reached when brands can do this across channels.
See where your brand stands. Most brands are at a three, some are even a four, with many striving for a five rating. The closer you are to a five, the higher your degree of sophistication.
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Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.
He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world.
Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
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