The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before.
Google+ Communities has rolled out and garnered a fair amount of buzz and approval across its user base. If you're not familiar, Google+ Communities gives brands the opportunity to take an active role in interacting with individuals in a discussion forum-type setting. Communities can be hyper-targeted to any niche, interest area, or group of like-minded people, similar to how Facebook Groups functions.
Google+ Communities are about starting real conversations with real people, and treating them more like people and less like opportunities to increase your site's traffic, according to Google. That's really the power of social networking - bringing brands closer to their customers and potential customers in a faster, easier way than ever before. In this post, we'll look at five distinct reasons on how leveraging Google+ Communities can positively influence your SEO goals.
Google+ has received its share of criticism since its debut, yet it's been continually rolling out new features and options designed to make the service more effective and easier to use. The addition of Communities on top of business profiles is a clear sign that Google is thinking specifically about brands. Now that Google has provided you with the tools to engage, has your organization taken the steps to begin doing so? If so, in what ways are you using Communities to further build your online presence?
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Crispin Sheridan is the Senior Director, Global Search at SAP. As part of the digital team, he established and leads the search and testing practices at SAP. Crispin is responsible for paid, natural, and mobile search and all online testing. Search and testing at SAP are fully centralized and globally funded and run under a hybrid in-house and agency model.
Crispin has proven that search learnings and keyword insights work hand in hand with social media marketing and together can effectively drive B2B lead generation. Furthermore, the development of the SAP.com Test Lab has contributed significant success to SAP's digital marketing efforts.
A frequent guest speaker at conferences, including SES New York, San Francisco, Toronto, London, Delhi, Shanghai, and Hong Kong, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT