The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before.
Google+ Communities has rolled out and garnered a fair amount of buzz and approval across its user base. If you're not familiar, Google+ Communities gives brands the opportunity to take an active role in interacting with individuals in a discussion forum-type setting. Communities can be hyper-targeted to any niche, interest area, or group of like-minded people, similar to how Facebook Groups functions.
Google+ Communities are about starting real conversations with real people, and treating them more like people and less like opportunities to increase your site's traffic, according to Google. That's really the power of social networking - bringing brands closer to their customers and potential customers in a faster, easier way than ever before. In this post, we'll look at five distinct reasons on how leveraging Google+ Communities can positively influence your SEO goals.
Google+ has received its share of criticism since its debut, yet it's been continually rolling out new features and options designed to make the service more effective and easier to use. The addition of Communities on top of business profiles is a clear sign that Google is thinking specifically about brands. Now that Google has provided you with the tools to engage, has your organization taken the steps to begin doing so? If so, in what ways are you using Communities to further build your online presence?
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Crispin Sheridan is the Senior Director, Global Search at SAP. As part of the digital team, he established and leads the search and testing practices at SAP. Crispin is responsible for paid, natural, and mobile search and all online testing. Search and testing at SAP are fully centralized and globally funded and run under a hybrid in-house and agency model.
Crispin has proven that search learnings and keyword insights work hand in hand with social media marketing and together can effectively drive B2B lead generation. Furthermore, the development of the SAP.com Test Lab has contributed significant success to SAP's digital marketing efforts.
A frequent guest speaker at conferences, including SES New York, San Francisco, Toronto, London, Delhi, Shanghai, and Hong Kong, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT