The five key things that are going to help marketers achieve greater success.
Every year I have shared digital marketing resolutions with my marketing peers. These resolutions are driven by three things - consumer research, input from other marketers, and all the yoga I do :).
In 2011, I came up with 17 resolutions, and while these resolutions were very popular, they became far too many to achieve in one calendar year. So in 2012, I came up with five resolutions. The five trends included a sharp focus on transactional messaging, a cross-channel preference center, and a keen focus on deliverability. You can read the entire article on my "Email Yogi" digital book.
For 2013, I want to focus again on five key things that are going to help marketers achieve greater success.
Good luck with your digital campaigns in 2013. I wish you the very best personally, and I do hope to see you at an SES event later this year.
2013 Resolutions image on home page via Shutterstock.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively.
He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world.
Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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