Five hot topics that marketers must keep in mind as they execute throughout the year.
It's that time of year again when we all take a moment, pause, recharge, reflect, and take stock of the last year. Many use this time to be with family and friends; others use the time to strategize and plan how they will attack the new year and take no prisoners. I'd like to think everyone does a little of both. I do believe 2013 will be a pivotal year for the industry, and thought I would share a few hot topics that everyone needs to keep in mind as they execute throughout the year.
2013 promises to be an exciting year in our industry. I see video, mobile, and display converging, wrapped in audience data, and clients executing cohesive campaigns globally. This is a big leap and will require new thinking and new ways of approaching and managing clients. Have a great year!
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Larry Allen is SVP, Global Platform Sales for Xaxis. He has responsibility for overseeing solutions for publishers including Xaxis for Publishers, Xaxis Exchange, and Xaxis Marketplace globally.
Larry has extensive experience in digital media, marketing, and business strategy unmatched by most standards. Prior to joining 24/7 Media (which merged with Xaxis in 2014), he held senior management positions at cutting-edge digital media companies such as AOL, Viewpoint, Unicast, Yieldex, Real Media, and TACODA.
Larry also ran his own consulting business where he advised many major media companies such as The New York Times, Meredith, 33Across, and Business Insider. He is a frequent contributor to a number of trade publications, blogs, and industry conferences.
A graduate of Clarion University of Pennsylvania with a degree in Business Management, Larry is based in Xaxis' headquarters in New York City.
Follow him on Twitter at @lawrenceallen2.
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