How devices are becoming the new portals and how changing interfaces will affect marketers.
Hello. I am back after a bit of a break brought on by Hurricane Sandy. I have to thank my friends at ClickZ and also you, my readers, for sticking with me over the last couple of months. I live just a bit more than a mile from the glorious Atlantic Ocean here on the NJ Shore. We're all fine in this home, but for the last couple of months I worked quietly with groups in the hardest hit areas to do things that seemed simple once before. This will continue to be a tremendous journey for so many; so much change, such a need to adapt and respond.
I will be writing a series of articles on the anticipated trends for 2013, and this first in the series touches on the notion of change that has become so familiar to those of us online.
Devices are the new portals and interfaces will keep changing, and they will follow us.
Remember portal wars? Browser wars? 2013 is the bridge of device periods. It is a time where online PC-based screens become more unfamiliar, and those mobile devices and tablets will become more familiar. These changes will have the following consequences for consumers and marketers alike.
Over my next several columns, I will be discussing some of the trends that will manifest this year and how they will impact your business. As always, I will also offer some tips or tactics on how best to embrace the changes in the marketplace.
Until then, think about how to be responsive in your email design. My former JupiterResearch colleague, Joe Laszlo wrote a great primer on responsive design in this ClickZ column. After these past two months here on this shore, we all have a new definition of how to respond. Learn a new meaning of response for your campaigns across screens on your subscribers' devices. That will make you relevant and is a necessary component to win in 2013.
Have a great and prosperous 2013! Happy new year!
Until next time,
Possible image on home page via Shutterstock.
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For more than 20 years, David has been an industry proponent. Direct Magazine said David is "one of the most influential experts in email marketing, if not the most influential." Co-author of "Email Marketing An Hour A Day," David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam, and retailers that dotted the early days of CompuServe. David advises many industry organizations including the OTA, DMA, eec, and has been a contributor to the Weekend Today Show on NBC. Learn more about connected marketing and download free research with registration here. Follow David on Twitter @emaildaniels and learn more at www.relevancygroup.com.
Singapore, 3-4 November
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Hong Kong, 8-9 December
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