If you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be right for you.
Video is becoming an integral part of a successful marketing plan. A unique, non-promotional video can be instantly shareable, garnering the kind of online attention companies stuck in traditional advertising models can only dream to obtain.
However, while video marketing is becoming standard practice in the online business space, video production is only now beginning to embrace all things Internet with new cloud-based productions services from giants like Google and Adobe to startups like WeVideo and Novacut.
Whether you're Google Drive's number one user or you need a cloud computing refresher on the basics, if you're considering any kind of cloud video editing software, you should know there are a number of pros and cons. Ultimately, whether or not cloud-based video editing software will be right for you depends on your business, resources, and what you plan on doing with the final product.
So, who is cloud-based video editing good for?
In this way, cloud-based video editing software may just be perfect for marketers. Why? Just look at YouTube and the kinds of videos that gain any kind of popularity. The majority aren't polished. Rather, they answer customer questions where previously there had been no answers at all; they cover a subject or offer content that is daring, unique, or funny; or they're cats.
Here's the thing: none of that requires fancy editing software. In fact, when promoting a product or service, more professional tools tend to tempt marketers into producing videos that aren't any different from traditional ads. This defeats the point of online video marketing, which should emphasize creativity and authenticity, bringing the viewer closer to the promoted business, not further away.
So if you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be right for you. Just make sure to weigh out all of the options ahead of time, so that you know what you're really getting into. And if you don't take your video editing efforts to the cloud quite yet, don't fret; there's always a better piece of software around the corner.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Adria Saracino is the head of outreach at Distilled, a creative online marketing agency. When not consulting on content strategy or leading her team of outreach warriors, you can find her writing about style on her personal fashion blog, The Emerald Closet.
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014