Five content marketing trends that speak to the continual drive toward developing quality content on the independent web.
OK, in 100 words or less…imagine I'm talking really fast…
Yes, social media marketing has arrived. It is here, being deployed more effectively and thoughtfully. There have been some great, user-friendly tools (e.g., Snip.it and Percolate) for authors and editors to use to curate great content - this makes our job easier and hello BuzzFeed. The explosive growth of consumer demand for smartphones and tablets has not yet caught up with marketing dollars making this bet on the future. What will be the tipping point? Integration (particularly e-commerce) at every turn with every platform is dizzying….
This we have heard, read, and digested. All good to be mindful of, but the following are five content marketing trends that speak to the continual drive toward developing quality content on the independent web - our currency for successful content marketing.
You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Let's focus on trends that explore the gray matter between the two:
2013 image on home page via Shutterstock.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Mary Gail is an experienced digital and print content strategist. At FM, Mary Gail runs a number of branded content development programs for AMEX, Chevy, Citi, Intel and L'Oreal to name a few. She is actively engaged in helping brands understand the value of quality content to meet key marketing objectives. Prior to FM, she was Executive Producer for Lucky and Luckymag.com managing the website, directing Lucky's social media strategy, and planning multi-platform tech and content partnerships. Mary Gail also held a corporate position at Condé Nast as Editorial Projects Director, jump-starting Cour online initiatives company-wide. Her early years in publishing were as the Managing Editor of several titles including GQ, Harper's Bazaar, Domino, Women's Sports and Fitness, and Details magazines. She graduated with a B.A. from Emory University and holds an M.B.A. from New York University.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.