Five content marketing trends that speak to the continual drive toward developing quality content on the independent web.
OK, in 100 words or less…imagine I'm talking really fast…
Yes, social media marketing has arrived. It is here, being deployed more effectively and thoughtfully. There have been some great, user-friendly tools (e.g., Snip.it and Percolate) for authors and editors to use to curate great content - this makes our job easier and hello BuzzFeed. The explosive growth of consumer demand for smartphones and tablets has not yet caught up with marketing dollars making this bet on the future. What will be the tipping point? Integration (particularly e-commerce) at every turn with every platform is dizzying….
This we have heard, read, and digested. All good to be mindful of, but the following are five content marketing trends that speak to the continual drive toward developing quality content on the independent web - our currency for successful content marketing.
You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Let's focus on trends that explore the gray matter between the two:
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Mary Gail is an experienced digital and print content strategist. At FM, Mary Gail runs a number of branded content development programs for AMEX, Chevy, Citi, Intel and L'Oreal to name a few. She is actively engaged in helping brands understand the value of quality content to meet key marketing objectives. Prior to FM, she was Executive Producer for Lucky and Luckymag.com managing the website, directing Lucky's social media strategy, and planning multi-platform tech and content partnerships. Mary Gail also held a corporate position at Condé Nast as Editorial Projects Director, jump-starting Cour online initiatives company-wide. Her early years in publishing were as the Managing Editor of several titles including GQ, Harper's Bazaar, Domino, Women's Sports and Fitness, and Details magazines. She graduated with a B.A. from Emory University and holds an M.B.A. from New York University.
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