This year, let's take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals.
I recently went to the "Becoming Van Gogh" exhibit at the Denver Art Museum. Toward the end, I came across this quote from the artist: "Great things are not done by impulse, but by a series of small things brought together."
It made me think about how, each new year, we're compelled to list out resolutions for the coming 12 months with the ultimate goal of living a happier and more fulfilled life. It's wonderful in theory, but oftentimes we set about making life-changing resolutions and quickly fall behind on achieving these grandiose plans.
We're already one month into 2013. How many of us are starting to lose track of our resolutions? Or, like some of my friends, did we decide not to set any since they just start to seem silly over the years?
Taking a cue from Van Gogh, I suggest we take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals. Ultimately, when added together, these will have a larger impact and make us great.
Carrying this over to the world of marketing automation where most of us are entering the new year with very aggressive business goals and heady plans to fulfill them, let's not forget about the smaller things that will make a big impact. Taking email nurture programs as an example, here are some of the items making my list of resolutions:
Every little piece adds to the greater good. Hopefully this short list sparks ideas for you to focus on this new year. So go forth, and be great!
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Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Stacie is senior director of marcom and PR at Kenshoo, a digital marketing technology company backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Kenshoo powers nearly half of the Fortune 50 and all 10 top global ad agency networks.
Prior to joining Kenshoo, Stacie worked as director of client strategy and development at Resolution Media, an Omnicom Media Group Company. In this role, she was responsible for overseeing the growth of key accounts, in addition to leading Resolution Media's account management practice. During her tenure, Stacie led relationships with brands like Bank of America, Gatorade, Norwegian Cruise Line, Restaurant.com, Sirius XM, and State Farm, while working with partner agencies to ensure all search programs are integrated into the overall marketing mix. Prior to Resolution Media, Stacie worked as an account manager at Nielsen Claritas. There she was responsible for managing and growing relationships with key clients, such as Sprint, US Cellular, Alltel Wireless, and Charter Communications.
Stacie graduated from the University of Wisconsin - Madison with a degree in Marketing. When she's off the clock, Stacie enjoys yoga, rooting for Wisconsin football teams, and exploring her new state, Colorado.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT