Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist.
I recently spoke at the CMO Institute conference hosted by the International Performance Management Institute in Las Vegas. It was an incredible event filled with CMOs like myself from all walks of life. We shared success stories, horror stories, and stories about how we were going to become better marketers.
In the course of the meetings I heard some interesting statistics, including this one from Wildfire's Paul Limbrey. Eighty percent of people will choose not to buy something because they read a negative review on the product from a friend. Also, people will now compare pricing on an average of 12 locations before making a purchase.
This got me thinking…what other interesting data points are out there for digital publishers? I found these fun facts:
How exciting! Publishers like you and I are now in the midst of a historical event: a reading revolution. How you and your company take advantage of that is going to determine how successful your 2013 will be.
Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist:
By the end of 2012 there were more mobile-connected devices in use than there are people in the world. That makes a powerful statement. This whitepaper from Cisco will give you data points you need to know about device usage and penetration.
Raining Documents image on home page via Shutterstock.
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
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Wednesday, December 9, 2015
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