Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist.
I recently spoke at the CMO Institute conference hosted by the International Performance Management Institute in Las Vegas. It was an incredible event filled with CMOs like myself from all walks of life. We shared success stories, horror stories, and stories about how we were going to become better marketers.
In the course of the meetings I heard some interesting statistics, including this one from Wildfire's Paul Limbrey. Eighty percent of people will choose not to buy something because they read a negative review on the product from a friend. Also, people will now compare pricing on an average of 12 locations before making a purchase.
This got me thinking…what other interesting data points are out there for digital publishers? I found these fun facts:
How exciting! Publishers like you and I are now in the midst of a historical event: a reading revolution. How you and your company take advantage of that is going to determine how successful your 2013 will be.
Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist:
By the end of 2012 there were more mobile-connected devices in use than there are people in the world. That makes a powerful statement. This whitepaper from Cisco will give you data points you need to know about device usage and penetration.
Raining Documents image on home page via Shutterstock.
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.
One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.
Hong Kong, May 5-6, 2015
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT