Seven pointers for making the best of your video interview.
Oh, and this interview will be done by video. You have a webcam, don't you?
Does that statement bring visions of bad YouTube videos and Marco Rubio's water glass flying in front of your eyes?
The use of video interviewing is growing rapidly. It's a convenient and cost-effective choice for organizations looking to streamline the talent acquisition process. Great for HR, but how do you make it work for you?
It's totally different from a phone screen or in-person interview. And if you don't recognize the differences, it can come back to haunt you. First, the different types:
The video screen. Some companies are using standardized video interview services as an entry-round screening tool. In this approach, the exact same questions are asked to every candidate, whose answers are then scored and reviewed. The candidate generally has 30 seconds to review the question and a preset response time. Usually the questions are computer-delivered: in other words, you're not talking to a live human being. I call this the video screen - think a one-sided screen test, not a conversation. Such tests are usually compiled into libraries for future reference.
The video interview. A true video interview will be just what the name implies - you and another person, having a Q&A/conversation. The only difference is that you are doing this by Skype or webcam, not face-to-face. Here you are having a real conversation, the more natural give-and-take. While the interviewer may have some preset questions (all good interviewers do), the response time will be more open. Getting real-time feedback from the interviewer in the form of verbal and visual cues can be invaluable.
The video resume. This is a way to present yourself. It augments (or in some cases, supersedes) a paper resume. You totally call the shots here - the content, the visuals, and the format. It's like a visual elevator pitch. Think of a dating site video - this is your way to separate yourself from the pack. My company started using these way back in 2003 and 2004. For some people it really helped seal the deal.
Some pointers for making the best of your video interview:
A video interview is a real interview. And like a "real" interview, blow a question, show up late, be unprepared, and your application will get tossed to the bottom of the barrel. And given that this video interview can be reviewed and rated and shared throughout the organization, endlessly, it can be even more important than your typical phone screen.
You never get a second chance to make a first impression - and that is even more important if your embarrassing first impression winds up on YouTube.
Video image on home page via Shutterstock.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
In the jungle of recruiting, Alan Cutter is the lion. Alan founded New York City's premier digital media recruiting agency, AC Lion International, more than 18 years ago and continues to lead the growing company as their fearless CEO. From start-ups to everything in between, including video, mobile, and social media platforms, Alan steers AC Lion through the intricacies of the integrated and digital media space. With offices in New York, Los Angeles, Austin, and Israel, AC Lion has placed thousands of people and negotiated more than $120 million in compensation. AC Lion was named one of the Top Ten Entrepreneurial Places to Work by NY Enterprise Report.
Prior to AC Lion, Alan was senior manager at OTEC and played an integral part in the company's evolution into HotJobs.com. Much of Alan's success can be attributed to his belief in and passion for people; ask any of Alan's clients or employees and he/she will speak volumes of their boss's care, consideration, as a complement to his innovative thinking and out-of-the-box problem solving capabilities. If you don't see Alan in the office, you can find him in Long Beach with his family and their beloved surfboards.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT