We can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways.
I recently went to a yoga class where the teacher, Tiffany, shared a personal story that really hit home with me. When she was 5 years old, without her grandpa's or father's knowledge, she overheard a conversation between the two of them. Her grandpa was telling her father how two of her cousins were very athletic but that Tiffany wasn't and couldn't even catch a ball.
Off the bat, Tiffany accepted this as a truth and went on to live the "un-athletic" persona, had a happy childhood, and described herself as more of a bookworm. She said, "That's just who I was." It wasn't until she started doing yoga that she recognized her athletic ability and began challenging herself in new ways. And now Tiffany can proudly say that she has successfully completed a sprint triathlon and is a well-respected yoga teacher. She can even catch a ball!
This story got me thinking about what current situations I may be accepting as truths or just "the way it is." Translating this over to the world of marketing automation, I started thinking about what programs we may be simply running while thinking, "This is just what works." However, just because something is working, doesn't mean it's all we can do or that we've reached our full potential. We can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways. In this spirit, I'm offering a few ways we can start to challenge "what is" and hopefully reach new heights:
Growth is a process and doesn't always happen overnight. Hopefully these few ideas will get you thinking differently about "what is" and start focusing on "what could be." Let's keep challenging ourselves to new heights!
Challenge Yourself image on home page via Shutterstock.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Stacie is senior director of marcom and PR at Kenshoo, a digital marketing technology company backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Kenshoo powers nearly half of the Fortune 50 and all 10 top global ad agency networks.
Prior to joining Kenshoo, Stacie worked as director of client strategy and development at Resolution Media, an Omnicom Media Group Company. In this role, she was responsible for overseeing the growth of key accounts, in addition to leading Resolution Media's account management practice. During her tenure, Stacie led relationships with brands like Bank of America, Gatorade, Norwegian Cruise Line, Restaurant.com, Sirius XM, and State Farm, while working with partner agencies to ensure all search programs are integrated into the overall marketing mix. Prior to Resolution Media, Stacie worked as an account manager at Nielsen Claritas. There she was responsible for managing and growing relationships with key clients, such as Sprint, US Cellular, Alltel Wireless, and Charter Communications.
Stacie graduated from the University of Wisconsin - Madison with a degree in Marketing. When she's off the clock, Stacie enjoys yoga, rooting for Wisconsin football teams, and exploring her new state, Colorado.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.