Three ways to prepare and flourish in a mobile world.
It seems every year there is a proclamation that this will be the year for mobile marketing. Well, it's just not that simple. The fact is, mobile usage is growing steadily each and every year, accounting for a larger and larger percentage of how we communicate with others, interact with brands and marketing, and shop and purchase products and services. This steady growth is best represented in the studies that look at the compound annual growth rates across various metrics such as data usage, advertising, payments, and more. The truth is this is the decade for mobile as we make the steady transition from our desktops and laptops to spending the majority of our time on our smartphones and tablets. Don't believe it? Take a look at the facts:
So as marketers, what will it take to protect our customer relationships and, more importantly, flourish in a mobile world?
While we are still in the early stages of the decade of mobile madness, it's time to get focused - think about the mobile experience, collect, cookie, connect, and look to forge the critical partnerships and investments in technology that will properly position your brand for years to come.
Mobile image on home page via Shutterstock.
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Michael Della Penna is an digital marketing veteran, entrepreneur, and visionary currently serving as CEO of Invisible Media, a next-generation mobile data, decisioning, and marketing automation platform. Prior to joining Invisible Media, Michael was the senior vice president of emerging channels at Responsys. His responsibilities included spearheading the overall strategic direction, M&A efforts (including the acquisition of PushIO), partnerships, and solution offering across key digital channels including social, mobile, and display. Before joining Responsys, Michael founded Conversa Marketing, a full-service email and social CRM agency that helped brands ignite conversations and cultivate relationships with customers across the social Web. Conversa Marketing, was acquired by StrongView in 2010. Before branching out on his own, Michael served as CMO for Epsilon. At Epsilon, Michael helped grow and transform the company from a database provider to a multi-channel marketing services powerhouse in just three years. Michael's other key leadership roles include CMO at Bigfoot Interactive, vice president of strategic development at CNET Networks, Inc., and vice president of marketing at ZDNet. Michael has been named to BtoB Magazine's 100 Most Influential People in Business-to-Business Marketing five times and received a BBA and an MBA from Hofstra University.
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Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT