I spent this week at the Mobile World Congress in Barcelona. Besides being an amazingly beautiful city, I attended many incredible meetings. For my work in digital publishing, attendance was key in order to determine how the magazine industry doesn't just remain relevant in technology but how it can thrive.
The future is very bright for anyone in the original content creation space, especially magazines. Here were my top five takeaways that anyone involved with content should pay attention to:
Well, there you have it. My top five list. What do you think?
If you were fortunate enough to attend the Mobile World Congress feel free to share your thoughts and comments here so others can enjoy it.
If you weren't able to make it to MWC this year, you can see some of the highlight moments here.
Jeanniey Mullen is global executive vice president and chief marketing officer of Zinio, the world's foremost digital publishing products and services company, and home of the largest newsstand. She holds the same roles concurrently for VIVmag, the world's first exclusively digital luxury women's magazine. Renowned as a pioneer in e-mail marketing — the nascent stage of the digital marketing revolution — Mullen has employed her penchant for building active and engaged communities by architecting processes and systems for delivering exceptional customer service and relevant content across multiple media. She is widely credited for her pivotal role in ushering in a new era of digital marketing communications.
Founder and current executive director of the Email Experience Council, Jeanniey has broadened her reach to master the social, mobile, and digital publishing and advertising industries. Today, she brings this extensive experience to bear in her role as the public face of Zinio and VIVmag, defining and implementing strategies to build partnerships with publishers, brands, and consumers. These initiatives command monumental growth for both companies. She is an accomplished author with two books to her credit, as well as a regular columnist for ClickZ. Mullen is a frequent and highly sought-after speaker at digital marketing, e-tail, and publishing events around the world.
May 22, 2013
1:00pm ET / 10:00am PT
June 5, 2013
1:00pm ET / 10:00am PT