Why Companies Should Use Pinterest for B2B With 4 Key Tips
Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans.
Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans.
The new “it girl” in Hollywood may be Jennifer Lawrence, but in the online world it’s Pinterest. The image content sharing service just raised $200 million at a $2.5 billion valuation and is successfully being leveraged by several online retailers and large brands.
Eighty percent of Pinterest users are women and one in five women are on it. And they’re not posting pictures of their kids – like that other declining social behemoth, Facebook. No, Pinterest users are curating everything from home décor and kitchen gadgets to baby products. They’re in a buying mood and they’re browsing for the next “it” item. Why is that important? Simply, if you can make social profitable and influence commerce you are going to win the popularity race.
With images, video, news stories, and local search results all appearing right on the top of page one of a typical search results page, it’s becoming more crowded and challenging to rank for priority keywords for typical business websites. Especially as marketers become more and more savvy. That’s why it’s important to optimize and leverage social media platforms, such as Pinterest, to gain additional real estate and exposure for the keywords you know work in search.
How can businesses optimize their brand on Pinterest? Here are four things you should do today:
HubSpot’s infographics are continuously pinned and repined and have many likes on its Pinterest board. If you do a search in Google for the term “marketing infographics,” Hubspot and Pinterest rank in the number one position.
This unique take on inspiring users to live in NYC via Pinterest was picked up by the blogosphere and gave Corcoran great brand recognition and positive press.
With search engines moving more and more toward social (and taking social “signals”) and Pinterest being a big referrer of organic traffic, it’s going to outrank other traffic sources and searches. So if you’re not yet optimized, or worse, even present on Pinterest, now is the time to give it some dedicated attention. What are some creative ways that your organization is leveraging Pinterest to impact bottom lines and supplement traditional SEO strategy?
Crispin Sheridan