To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.
Marketers are continually challenged to grow their lists; yet their best acquisition source, their own site registration pages, often aren't optimized to be fully effective.
Although consumers are generally willing to share basic information about themselves, such as email addresses, my firm has seen in surveys that at least one-third of consumers abandoned online purchases because the site required registration prior to the purchase. Such a tactic may be necessary for content-oriented transactions, like news sites, but forcing a consumer to register appears to limit online transactions' full revenue potential.
To maximize registration and opt-in page effectiveness, consider embracing the following tactics:
Enlisting some of these slight modifications can help drive your newsletter registration conversion even higher.
All the best,
Email image on home page via Shutterstock.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
For more than 20 years, David has been an industry proponent. Direct Magazine said David is "one of the most influential experts in email marketing, if not the most influential." Co-author of "Email Marketing An Hour A Day," David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam, and retailers that dotted the early days of CompuServe. David advises many industry organizations including the OTA, DMA, eec, and has been a contributor to the Weekend Today Show on NBC. Learn more about connected marketing and download free research with registration here. Follow David on Twitter @emaildaniels and learn more at www.relevancygroup.com.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.