According to the AAM, only 65 percent of magazines in the market today offer a digital version.
In the second half of 2012, close to 8 million digital magazines were sold, which was a huge leap from the nearly 3 million digital magazines sold in all of 2011.
Is this big?
The total number of digital subscriptions compared to print subscriptions is still estimated to be only between 1 and 6 percent of total circulation. For those of us in the publishing industry, we can attest, getting to this point hasn't been easy.
Industry analysts are predicting that by 2015 close to 10 percent (and possibly 15 percent) of all subscriptions will be digital. By 2020 that percentage will swiftly move to over 50 percent. The growth we expect to see is just beginning. Is your company (and are you) prepared to handle it?
To help position yourself for large-scale growth I have created a growth preparation checklist you can print out and keep with you. This checklist won't tell you what to do to grow, but it will help you ask questions to ensure you are setting yourself up for growth.
If you have valid answers to eight or more of these, congratulations! You are destined for digital stardom.
If you can answer four to seven of these with confidence, great! Keep it up. You are on your way to success.
If you can only answer one to three of these right now, don't fear. Innovative business models take time, patience, and perseverance. Now at least you have a checklist.
If this list made you cry, cringe, or hit your screen, you might want to stop for a bit and go get a coffee.
The "Are you big enough?" readiness assessment:
Image on home page via Shutterstock.
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Jeanniey Mullen is global executive vice president and chief marketing officer of Zinio, the world's foremost digital publishing products and services company, and home of the largest newsstand. She holds the same roles concurrently for VIVmag, the world's first exclusively digital luxury women's magazine. Renowned as a pioneer in e-mail marketing — the nascent stage of the digital marketing revolution — Mullen has employed her penchant for building active and engaged communities by architecting processes and systems for delivering exceptional customer service and relevant content across multiple media. She is widely credited for her pivotal role in ushering in a new era of digital marketing communications.
Founder and current executive director of the Email Experience Council, Jeanniey has broadened her reach to master the social, mobile, and digital publishing and advertising industries. Today, she brings this extensive experience to bear in her role as the public face of Zinio and VIVmag, defining and implementing strategies to build partnerships with publishers, brands, and consumers. These initiatives command monumental growth for both companies. She is an accomplished author with two books to her credit, as well as a regular columnist for ClickZ. Mullen is a frequent and highly sought-after speaker at digital marketing, e-tail, and publishing events around the world.
June 20, 2013
1:00pm ET / 10:00am PT