For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes.
Last week there were even more people in New York's Times Square than usual, and this columnist was one of them. That's because SES New York was on in full force here, covering everything from link building and SEO optimization to how to turn social activity into e-commerce dollars.
While many of the sessions were great (check out Laura Lippay's fabulous presentation on earning visibility through content here), I was reminded just how many basic mistakes marketers are still making when it comes to building their campaigns. That's because for every best practice, there are 10 campaigns that failed to follow it. And these are basic, obvious, and easily fixable mistakes. The good news, dear readers, is that now you can be sure to avoid them.
If any of these mistakes are things you can relate to, don't worry. Today is a great day to stop making them!
What other marketing mistakes drive you bonkers? Have a horror story of your own? Or pitfalls we should avoid? Let me know in the comments section below or @kristinkovner.
Image on home page via Shutterstock.
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Kristin Kovner is a digital marketing, technology, and media industry veteran. Her firm, K-SQUARED STRATEGIES, helps high-growth media and tech companies develop and execute best-in-class marketing strategies. Prior to opening her own consultancy, Kristin served as the Vice President of Marketing Strategy at AOL, where she managed the AOL and AOL Advertising brands and set and executed the go-to-market strategy for AOL's owned and operated websites, including AOL.com, Moviefone, MapQuest, Engadget, and The Huffington Post.
Prior to joining AOL, Kristin served as the Head of Industry Marketing for YouTube and held various roles on Google's marketing team. Kristin has also worked as a journalist for Newsweek and SmartMoney, The Wall Street Journal's magazine, and as an economic consultant at Bates White LLC.
Kristin graduated Phi Beta Kappa and Magna Cum Laude from Yale College and currently lives in New York City.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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