Why email has changed…and must continue to do so.
I have written scores of articles (for this publication and others) on a subject near and dear to me: email marketing. For much of the 10-plus years I have been dedicated to this space; I have focused on optimizing programs and how to successfully articulate (and sell) email to key stakeholders that may be less enthusiastic (and knowledgeable) about this channel. I find myself now like the proud parent of a growing child. My baby is growing up!
Email marketing remains the cornerstone of digital marketing. One that drives revenue, ties integrated marketing together, keeps customers connected with your brand, and fuels the growth of social and mobile platforms and applications. It's the digital hub, and thankfully most naysayers have quit pronouncing its impending death.
I am extremely proud to announce the publication of my second book "The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World," which was officially released today. This book, a follow-up to my first one, "The Truth About Email Marketing," hopefully brings a reader (who I hope is any marketer looking to learn, test, and evolve) not only up to speed on where email marketing is in 2013 but where and how email marketing fits in an increasingly crowded and chaotic digital landscape.
Email has evolved and I am quite confident that it will continue to do so - one has to continue to do so to be the workhorse of any digital marketing department, and I think email marketing will do so in the foreseeable future. Here's how and why:
So I hope the new book makes a bit of a difference. I know there are countless people trying hard who make up the hard workers of the email marketing industry. Let me know what you think of the book if you get a chance to read it. Thanks in advance and here's to the future of the inbox!
Image on home page via Shutterstock.
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Simms Jenkins is CEO of BrightWave Marketing, North America's leading email marketing-focused digital agency. The award-winning firm specializes in elevating email marketing and digital messaging programs that drive revenue, cut costs, and build relationships. Jenkins has led BrightWave Marketing in establishing a world-class client list including Affiliated Computer Service (A Xerox Company), Chick-fil-A, Cox Business, Phillips66, Porsche, and Southern Company. The agency was recently ranked among the fastest growing private companies by Inc. Magazine.
Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.
Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April 2013 by ClickZ/Incisive Media) and The Truth About Email Marketing (published by Pearson's Financial Times Press in 2008). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top 21 information sources for email marketers.
He has been featured in Fortune Magazine, The Wall Street Journal, Adweek, Bloomberg TV, Wired Magazine, and scores of other leading publications and media outlets. Jenkins is a regular speaker at major digital industry and general business conferences.
Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.
Jenkins serves on the eMarketing Association's Board of Advisors among other civic and professional boards. He is also a mentor at Flashpoint, a Georgia Tech-based startup accelerator program. Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta's Buckhead neighborhood with his wife and three children.
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