How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover insights.
Since my last column, my wife and I became proud parents of our first child. Most importantly, everyone is healthy and doing great. But, as any new parent can attest, it has become quite challenging dealing with the newly arisen lack of time. So for this column, let's take a look at a few tools that have been keeping me sane and getting me home before the streetlights come on.
So those are my five favorite time-savers in GA, how about yours? Do you have a fast way of implementing tracking codes or uncovering insights? I'd love to hear your thoughts on what tools/processes you use when analyzing.
Webinar: "How Vendors are Delivering Convergence Analytics." Tuesday, May 14 @ 1 p.m. EST. Learn why convergence analytics is radically changing the digital marketing universe, and how convergence analytics applications collect, analyze, and visualize data from multiple channels.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Robert Miller is a Senior Analyst at Search Discovery. He is actively involved in industry organizations, such as the Analysis Exchange and the Digital Analytics Association.
With the Analysis Exchange, he helps non-profits capitalize on their website data, and educates aspiring digital analysts about the foundation of digital analytics, from the implementation of a digital analytics tool to performing analysis and making data-driven recommendations for organizations.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT