Tidy up your website and marketing efforts with these tips.
People do spend some time tidying up their websites and marketing efforts. Yet, there always seems to be a few things they forget to clean up. Since it's spring, here is a checklist for you to start getting your site in order:
1. Clean up your lists. This is a great time to send out an email to reactivate emails that have either never purchased from you or haven't clicked on a link in one of your emails in a while.
2. Verify your offers. Review your popular pages to make sure your older offers align with your current offers. It may also make sense to try one of your newer offers (ebooks, white papers, sales, etc.) to your inactive list.
3. Update your autoresponder emails (thank you for your order, request for information, etc). Take a look at these emails and try to rewrite them in a friendlier tone. Add social media profile links into the email.
4. Update your thank you pages. There are many cool things you can do on your thank you page. Everything from embedding a thank you-style video that offers extra value to social media sharing options, as well as additional offers. Try something.
5. Check for broken and expired links. Use the following tools:
6. Tags and pixels.
Thanks to the folks at TagMan for these tips.
7. Update your social profiles. Make sure bios, links, photos, and videos are up to date. Use tools like ManageFlitter.com to clean up your Twitter followers, etc.
Bonus: If you had an extra 5 percent marketing budget, what would you experiment with? Find it by cutting your worst performing efforts.
Image on home page via Shutterstock.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.
IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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