How to use images to make your brand come alive.
The past year has seen an explosion of visual storytelling with the rise of visual social media. Brands that may have used more traditional methods to connect with their audience in the past are now branching out into easily shared images such as photographs, infographics, videos, and other visuals to tell their story, and potentially engage with a whole new customer base. While there is still a place for more traditional storytelling on websites and in marketing literature, brands are discovering the power of snackable visual content.
Recent research by M Booth and Simply Measured found that on Facebook's top 10 brand pages, photos and video drive the most engagement, while videos are shared 12 times more than links and text posts combined, and photos are liked two times more than text updates. Brands that can successfully tell their story with images and visual media can engage in new ways with their existing customers and even reach a whole new audience.
Here are some interesting ways to engage through visual marketing:
Image on home page via Shutterstock.
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Ekaterina Walter is a social media trailblazer and an author of the Wall Street Journal (WSJ) bestseller, “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”, as well as “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co-founder and CMO of BRANDERATI. She has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards). Walter was featured in Forbes and BusinessReviewUSA, and her opinion was highlighted on CNBC, ABC, NBC, Fox News, First Business Chicago, TechCrunch, WSJ and more. She sits on a board of directors of Word of Mouth Marketing Association (WOMMA).
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