Why your content strategist should have Godlike omniscience, the brain of a scientist, and the soul of a poet.
When I tell people what I do, their first question is usually, "What the heck is a content strategist?" In many ways, content strategy is a field that's still being defined. One of the best definitions out there is from Kristina Halvorson, who says, "Content strategy plans for the creation, publication and governance of useful, usable content."
Touching on the areas of writing, information architecture, and user experience, content strategy often attracts people who come from diverse backgrounds - from programming to journalism. Content strategists have a wide range of skills, but there are a few qualities that all the good ones hold in common. Asking for all of these qualities from one person can seem unreasonable, but it's not impossible.
So what should you expect from your content strategist?
Sound like a lot to ask from one person? It is, and I'd say most of us are stronger in some areas than others. But it's great to have one central person who pulls all these elements together and has the big-picture view. And if you're a content strategist yourself, make sure you're cultivating all these skills so you can give your clients (or your employer) the complete package.
Image on home page via Shutterstock.
Sarah has long been intrigued by the challenge of how to translate complex concepts, particularly scientific and technical information, into plain language that everyone can understand.
As a writer at Carnegie Mellon University and Polytechnic Institute of New York University, Sarah developed communications that explained the universities’ research in clear, engaging language. Most recently, she honed her online information design and web writing skills as web services manager for The Segal Company.
Sarah holds an M.A. in professional writing from Carnegie Mellon University and a B.A. in English from Oberlin College. She currently lives in Brooklyn under the reign of a French bulldog.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015