Regardless of what other reasons you have to dig into your AdWords account, here are some spring cleaning tips that will serve you well (plus a tip for Google Image Extensions).
When is the last time you gave your search campaign a spring cleaning? In the physical world, a spring cleaning weekend is often the result of some event (perhaps a visit from an in-law) that highlights just how badly your place needs a deep clean. Online is no different, and with the upcoming mandatory upgrade in Google AdWords to an Enhanced Campaign structure, now might be the perfect time to do a spring cleaning of your accounts, while perhaps even reorganizing things at the same time.
Another reason to go into your campaigns with a fresh look is the launch of Google's Image Extensions (now in beta). Image Extensions deliver the power of images across advertisers - not just those online retailers who have had an opportunity to experience huge increases in CTR on their PLA ads. If you aren't aware of the Google Image Extensions program, it's exactly what you would expect, but is outlined in Google's public announcement.
Regardless of what other reasons you have to dig into your AdWords account, here are some spring cleaning tips that will serve you well, even if you've already moved your Google campaigns over to the enhanced setting.
Grab that spreadsheet and start the spring cleaning!
Image on home page via Shutterstock.
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September 23, 2014