Home  › Marketing › Strategies
cubicle

What Does Your Cube Say About Your Company?

  |  June 13, 2013   |  Comments

Not you, not your colleague, but your corporate culture.

I've recently been exploring the interplay of intelligent office design on employee productivity and workflow. Does your company's physical space encourage collaboration or secrecy? And what does it say about your company's values?

My firm is going through a growth spurt, and we've been looking at new offices. It's been an eye-opening experience, seeing other corporate cultures. I've walked into offices of total silence (with 30 people in the room) and startups of six people with the backbeat hopping. Rooms devoid of all color and personality. Cubes with comics, calendars, and takeout menus all over the place. Executive suites tucked in a corner, isolated from their worker bees. And CEOs in the Mayor Bloomberg model, sitting in the bullpen. Seeing how other people work, how they collaborate, how they compete, is just fascinating. And I, as an entrepreneur and CEO, have a once-in-a-lifetime opportunity to create an environment ex nihilo - from scratch.

The corner office used to be a status symbol. The location, view, and furnishings were a tangible sign to everyone that you had made it. Closed doors separated the manager from the team; secret conversations behind closed doors, political maneuvering as a means of climbing the corporate ladder.

These days, when much of our lives are visible in the virtual world, those status symbols have lost some of their luster. Workers in their 20s have grown up in a world where their life is an open book. A cube fits the open-book lifestyle. That closed door signifies a boundary that can impede collaboration. Even cubes with high walls have fallen out of favor. Higher walls can provide visual and sound privacy; fitting for a bank but deadly for creative. Those cube walls can also begin to feel tighter and tighter.

The trick is the balance of productivity and privacy. A lot of startups and media companies have relatively flat organizations, where collaboration and creativity are encouraged. A Gensler study looked at the impact of the physical workspace on personnel and bottom line; companies with strong market positions, better employee engagement, and higher profit "had significantly higher performing workspaces than average companies." They identified three factors to intelligent office design:

  • Employees need time to focus, but they also need time to collaborate.
  • Employees need the ability to have community and socialization in the workplace to make it more meaningful.
  • Employees should be encouraged to learn.

Better workplace = satisfied employees. Jasmine Murray, a design and interiors specialist, takes it one step further. To her, intelligent office design sends a powerful message to the employees. "It shows employees that you care about them, that you have taken the time and the energy to think through their workspace, to think outside the box." As the Gensler study put it, effective support for people's daily work translates to organizational performance.

That means more than just cubes: conversation areas, kitchens, water coolers, elevator lobbies. In tech and creative environments, people are generally more productive in teams. Intelligent office design creates a place for informal socializing. That's no longer seen as a time-waster; it's now a business asset.

Finally, I know people have issues with cubes. Having your boss sit right next to you, hearing everything you say, can be too close for comfort. And one person's background music is another person's noise (in my office, the music can range from Phish to Foo Fighters and Flo Rida). Yes, in New York City, when every square inch is precious, space can be a precious resource. But intelligent office design, with a focus on encouraging effective workflow, says a lot about the company and its leadership.

P.S. When my firm relocates in a few weeks, I'll be working from a temporary desk, as will the rest of my senior management team. My frontline staff, however, will be situated in brand new workstations. Ergonomic, bright, with low partitions to encourage collaboration and take advantage of the natural light and views. All the bells and whistles they can use. Just don't ask me what my desk will look like - haven't gotten around to that yet.

Image on home page via Shutterstock.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Alan Cutter

In the jungle of recruiting, Alan Cutter is the lion. Alan founded New York City's premier digital media recruiting agency, AC Lion International, over 15 years ago and continues to lead the growing company as their fearless CEO. From search, ad agencies, and publishers to DSPs and third-party data providers, Alan steers AC Lion through the intricacies of the integrated and digital media space. With offices in New York, Los Angeles, San Francisco, and Israel, AC Lion has placed thousands of people and negotiated over $75 million in compensation. AC Lion was recently named one of the Top Ten Entrepreneurial Places to Work by NY Enterprise Report.

Prior to AC Lion, Alan was senior manager at OTEC and played an integral part in the company's evolution into HotJobs.com. Much of Alan's success can be attributed to his belief in and passion for people; ask any of Alan's clients, employees and he/she will speak volumes of their boss's care, consideration, as a compliment to his innovative thinking and out of the box problem solving capabilities.

If you don't see Alan in the office, you can find him in Long Beach with his wife, Jessica, two kids Cobi and Avra, and their beloved surfboards.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...