Social media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business.
First-time entrepreneurs have a lot on their minds. When you're building your brand, hiring your staff, coordinating operations, and managing your business down to the smallest detail, it can be easy to let marketing take a backseat.
There was a time when you may have had to contract a marketing or public relations firm to help expand your reach, but with the remarkable boom in social media, even the smallest businesses now have access to the same platform blue-chip corporations use to market themselves. Social media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business. You just have to know how to make the most of it. Follow these six tips to get going:
If you do decide to get an expert's help, just remember that this is a young field, and as such it's difficult to define exactly what an expert is. Anyone can call themselves a social media expert on a resume, so when you interview any candidates make sure you ask to see specific accomplishments on previous projects and follow up with references. One mistake in social media marketing can be disastrous, so don't go into it lightly. Develop a solid strategy and consult the right people, and you're on your way to success.
What ways can you think of to take advantage of social media marketing?
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Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
David Bakke is an Atlanta-based social media strategist and contributing member of the MoneyCrashers.com team. He is the author of the personal finance book, "Don't Be a Mule" and writes about small business marketing tactics, money management - including banking and credit cards, careers, and methods for people to get out of debt.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT