Creating a successful future for digital magazines means you need to be able to pay attention to three unique trends at the same time: technology, age, and attention. Open just about any website these days and you will find more research, recommendations, and data on these three areas than you might know what to do with. It is a sea of statistics.
One positive note is that there is some stability for our world. The content magazine publishers create is, and will continue to be, the one constant we can count on. After all, it is the high-quality content that creates the core of the magazine brand. But once you decide to take that content into the digital world, everything changes.
Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital arena. But keep up, because these statistics change about every nine months as consumer behavior and technology choices change. So keep refreshing these stats and your outreach strategy to ensure you are reaching the right audience on the right device at the right time.
The top 10 statistics for driving publishing success are:
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Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.
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