Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital arena.
Creating a successful future for digital magazines means you need to be able to pay attention to three unique trends at the same time: technology, age, and attention. Open just about any website these days and you will find more research, recommendations, and data on these three areas than you might know what to do with. It is a sea of statistics.
One positive note is that there is some stability for our world. The content magazine publishers create is, and will continue to be, the one constant we can count on. After all, it is the high-quality content that creates the core of the magazine brand. But once you decide to take that content into the digital world, everything changes.
Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital arena. But keep up, because these statistics change about every nine months as consumer behavior and technology choices change. So keep refreshing these stats and your outreach strategy to ensure you are reaching the right audience on the right device at the right time.
The top 10 statistics for driving publishing success are:
Image on home page via Shutterstock.
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
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