The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand at a deeper level.
We all track page views, unique visitors, followers, and fan counts. We obsess over click-through rates, bounce rates, cart abandonment rates, and load times. And we should. These are key metrics that serve as proxies for brand health and can aid or impede business growth.
But there are other metrics you should be watching - not just for their absolute value or monthly change, but for the story they may be telling you about your brand at a deeper level. I could list a hundred, but today I'll start with six currently holding my attention.
These are just a handful from a list of hundreds. What are your key metrics? Tweet them to me @kristinkovner for inclusion in a future column.
Image on home page via Shutterstock.
Pro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.
Kristin Kovner is a digital marketing, technology, and media industry veteran. Her firm, K-SQUARED STRATEGIES, helps high-growth media and tech companies develop and execute best-in-class marketing strategies. Prior to opening her own consultancy, Kristin served as the Vice President of Marketing Strategy at AOL, where she managed the AOL and AOL Advertising brands and set and executed the go-to-market strategy for AOL's owned and operated websites, including AOL.com, Moviefone, MapQuest, Engadget, and The Huffington Post.
Prior to joining AOL, Kristin served as the Head of Industry Marketing for YouTube and held various roles on Google's marketing team. Kristin has also worked as a journalist for Newsweek and SmartMoney, The Wall Street Journal's magazine, and as an economic consultant at Bates White LLC.
Kristin graduated Phi Beta Kappa and Magna Cum Laude from Yale College and currently lives in New York City.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015