A six month roundup on search habits, client attitudes, and tech movements in Japan.
Time flies. We are at our half year point now and so much has already happened this year to help shape the mood of Japan. We saw the devastating Tohoku earthquake on March 11 coupled with the tsunami and nuclear fears which still loom, the launch of the iPad 2 in May, the Sony data breach, the overall decline of mass media spending contrasted with the uptake in digital spend, and the soon to come resignation of yet another prime minister.
All these events obviously have a profound effect on the economy, business, and overall consumer sentiment. These impacts also bleed into the search industry and can affect online behaviours, client spend patterns, market entries, and more.
Below is a sort of six-month wrap up of what we are seeing in Japan across three key areas: search habits, client attitudes, and technology movements, all in relation to the search industry.
Andy Radovic is a strategic digital marketer with 12+ years experience working in the digital media space across a variety of agencies, spanning stints in the U.S., Japan, Korea, and now Singapore. Currently working for Maxus Asia Pacific, part of the GroupM network, the world’s largest media investment management organization, and media communications and planning arm of parent company WPP. At Maxus, Andy leads regional digital duties for Asia Pacific with a focus on building out the Maxus digital product offering across Asia Pacific focusing on search, social, mobile, digital analytics and e-commerce. Prior to Maxus, Andy headed up digital for GroupM in Japan and Korea. Before GroupM, he has worked for a variety of startups in Asia and the U.S. across the technology and digital media categories and is a frequent contributor to ClickZ.asia, iMediaConnection, and RevenueToday.
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