Top 10 tips to a successful email marketing campaign.
Are you trigger happy? Consider this...
Until recently, you had to sign up for this stuff. By giving up your email address you were making a conscious decision about a brand. Do I trust them? Are they responsible? Do I want to hear from them? But with social triggers, and increasing tie-ups between brands and social networks, access to your profile gets easier and easier.
There are huge consumer and business benefits from intelligent and timely trigger communication, but like other aspects of email marketing, it is easy to get carried away. Too many irrelevant emails, too frequent, wrong message, wrong target and you are going to wind up in the spam box. Alienating one customer is bad enough, but do it too often and you are potentially going to impact your sender scoring and that might end up putting all your emails in the spam box.
Some tips for successful and customer-friendly trigger-based email marketing:
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Stephen Hay is Asia Pacific regional director for ICLP, the award-winning global loyalty and customer relationship management (CRM) agency. Stephen came into loyalty at Cathay Pacific when e-mail was still something that people in research labs used to send to each other and direct mail was still king.
ICLP works with some of the world's leading customer-focused brands, including Cathay Pacific, Mandarin Oriental, and Juniper Networks; looking to bring brands and customers closer together into a more mutually beneficial and more profitable relationship. Stephen takes a customer point of view on almost everything, not always universally popular, but proven time and again to be the basis for a sustainable, profitable, long-term relationship.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.