Home  › Marketing › Retail
google

Google Shihui Deal Search Launches In China

  |  September 19, 2011   |  Comments   |  

Google' Shihui will allow users to search through information aggregated from China's deal sites.

By Rob D. Young

Google is launching a deal search service known as Google Shihui (shihui means "timely benefit"). Shihui will allow users to search through information aggregated from China's deal sites.

There are plenty of deal sites to choose from, too. The group-buying market has exploded recently for China, and there are now approximately 4,000 such services in the country.

One particular detail may be an extra bonus for Google: Groupon isn't one of them. While Google suffers in the face of Groupon in the U.S., Groupon hasn't been able to get a foothold in China – despite efforts to do so that began earlier this year. As Google tries to break into the daily deal industry, gaining early-stage brand recognition in China could be a powerful asset.

Google spokesman Robin Moroney clarified to IT World, though, that "Shihui is in the early stages of development and we'll be working with our partners to see what features drive the best traffic to their sites and also what features guide users to the offers that are most valuable to them." The project is still officially declared as a beta offering, and was made available through the Google.cn site on September 13.

Just a few days ago we reported that Google had renewed its Chinese licensing, and I speculated that this could signify the return of Google to China. It seems that my guess wasn't far off – but I did miss the mark somewhat.

Google's return to Mainland China as a standard search engine isn't imminent. The dedication to a specific ethical code that refuses the censorship of the Chinese government makes full web searching impossible.

Google Shihui could benefit the company in China. It's unlikely that the Chinese government will pay attention to a deal-finding service, and even if they did, the likelihood of any given set of results requiring censorship would be much lower than with web searches.

This article was first published Sept. 14, 2011 on SearchEngineWatch.com.

Tags:

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Guest

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...