Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director.
Aegis Media restructures Singapore operation and appoints Audrey Kuah as CEO. She has prior entrepreneurial and agency experience working at Litmus, Mindshare, and Maxus as well as guest lectures at Ngee Ann Polytechnic. With her appointment, former CEO Anupriya Acharya and COO Gan Boon Guan will depart the agency. At the media holding's search unit, Luke Janich joins iProspect Singapore as regional director responsible for servicing local clients as well as leading the South East Asia office. In his previous role at Omnicom Media Group, Janich developed and managed search and social media strategies for Hewlett-Packard across 14 markets in the Asia Pacific region.
OMD Hong Kong appoints Tanbir Rahman in a newly created role as head of digital. With close to 20 years of mobile and Internet experience, he will be responsible for developing specialised services such as mobile and social media to exploring new digital business streams at Omnicom.
GroupM Interaction China promoted Sara Ye as managing director for its Search/ Digital Lab. Her expanded responsibilities include driving analytics, research, and performance-based marketing solutions based in Beijing. Former MediaCom Interaction managing partner James Wu has been appointed to MD of digital operations and innovation at GroupM Interaction. In his new role, he will focus on social media and creative production, mobile marketing, tactical planning and new business development.
Wunderman relocated its client services director, Michele Johnson from Seoul to Singapore. Johnson is tasked to lead Microsoft's global ad campaigns across multiple markets in the Southeast Asia region. In Malaysia's Agenda Kuala Lumpur office, Jek Tan, who joined less than a year ago, was promoted from business director to general manager and oversees the Microsoft and Toyota accounts in the country.
The Interactive Advertising Bureau Southeast Asia (IAB) Singapore Chapter appointed Ranji David in a newly created role as executive director. She will be responsible for driving education and training, standards, research and event outreach for the association.
I-Com hired former Starcom MediaVest Group exec Shashank Tripathi to be the Asia Pacific vice chair in July. I-Com (International Conference on Online Media Measurement) is a global association of data champions that explores measurement challenges in the digital advertising sector.
In the Philippines, association bodies agree to support a standardised online audience measurement in the country. The Internet Mobile and Marketing Association of Philippines and the Philippines Association of National Advertisers formed an independent Joint Industry Committee comprising media owners, agencies, and advertisers. The initiative is backed by I-Com. In a related move, six local media companies named Effective Measure for third-party online audience measurement earlier this year. The companies are: ABS-CBN, GMA New Media, Inquirer Interactive, BusinessWorld, Philippine Star, and Summit Media/ Philippine Entertainment Portal. Also Philippines is the second country after Malaysia in the Southeast Asia region to select Effective Measure as the common online currency endorsed by the Malaysian Digital Association.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT