Also, look for mobile-friendly apps and mobile optimized websites in the coming year.
E-commerce is already prevalent in North Asia such as Japan and South Korea but Michael Zung, senior VP and MD, digital at Bite Communications, says Southeast Asia including China and Hong Kong will step up to the game this year.
In the mobile space, iPhone and iPad will also drive marketers to create more mobile-friendly apps and mobile optimized websites. He also predicts HTML 5 will be huge.
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Michael Zung currently heads up Bite Communications digital practices in Asia Pacific, serving clients like Skype, Coach, Marriott, and Toys R Us for both their digital marketing and communications needs. Previous to Bite, Mike served as senior vice president in HSBC's Asia Pacific personal banking services, where he launched and headed up HSBC Direct in Taiwan and was responsible for the growth of HSBC Direct in Korea and Taiwan, the first "branchless bank" in both countries. Prior to HSBC, he founded OneXeno, a regional digital marketing consultancy based in Hong Kong that was subsequently acquired by Bite Communications. Mike first came to Asia 10 years ago, working for DoubleClick, where he served in various positions including managing director for North Asia and was also the first editor of AccessAsia, a guide for Asian specialists and current research. He holds an MBA from New York University and an MA from University of Washington.
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