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Key Marketing Challenge for B2B: Increase Engagement [Video]

  |  January 5, 2012   |  Comments   |  

J&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012.

In 2012, the key challenge for J&J regional marketing exec, Mandeep Grover will be how to increase engagement especially for physicians and surgeons beyond existing channels.

In the B2C sector, he points out that marketers will need to understand and come up with a marketing and communications plan for an increasing convergence of multiple media touchpoints.

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ABOUT THE AUTHOR

Mandeep Grover

Mandeep has over 11 years experience of building brands with blue-chip organisations like Johnson & Johnson and Pfizer. He was recently promoted to head regional marketing for Acclarent, a division of Johnson & Johnson Medical manufacturer of cutting edge technology for minimally-invasive surgery. Mandeep is a recognised expert in integrating emerging media to drive business results. In 2007, he led the launch of one of the first branded apps on Facebook. The app was a finalist at Cannes and won the highest recognition for marketing excellence in J&J. In 2009, he pioneered the launch of the first iPhone app in J&J, which was featured in the Sydney Morning Herald as an example of innovation. Mandeep has spoken widely on social media, mobile marketing and multichannel marketing. He has authored for iMedia Connection and has been nominated to judge the AMI marketing awards for 2010 & 2011.

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