Mixi offers Pages, launches contextual advertising platform.
In 2012, social will continue to grow in Japan with Mixi building out its offering to counter Facebook's increasing popularity in the country.
Shohei Shimoda, global business division director at iRep, outlines the monetization of social and talks briefly about Yahoo Japan.
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Sho is a global digital marketing professional at iREP, a leading digital marketing agency in Japan. He has worked and led international startup companies in the USA, China, and Japan for the past eight years. His background makes him an ideal global marketing person, understanding the nuances of the business' cultural differences by regions. Among all skills and knowledge, he specialises in marketing and monetising online services and products, and of course - search engine marketing.
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