Consider these six tips for search marketing in the new year.
With the growing number of searches across the region (estimated 20 percent increase in search volume), search remains a challenge as it is treated as a silo or almost ignored element of a digital marketing plan beyond campaigns. While the veterans who have been doing paid search marketing i.e., e-commerce players, telecoms, technology brands, and consumer brands have started to come on board with their digital plans across mobile, display, social, and somewhat search.
A few things we as marketers should keep in mind for 2012 when it comes to search marketing are:
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Prabhvir Sahmey (Prabh) heads the Media Platforms Business at Google India. In his current role, he is driving scalable growth for advertisers and agencies as well as efficiencies with their digital marketing efforts. This includes the entire DoubleClick stack for advertisers as well as the Real Time Bidding platform. With 10 years of experience in digital marketing, Prabh spent six years in paid search across various clients and industry verticals. He was previously with Mindshare leading the mobile and search practice for Singapore and established the Mindshare Center of Excellence for Search Marketing to enable attribution modeling and help clients understand digital via data driven marketing programs.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
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September 17, 2014
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September 30, 2014
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