2012: The Year of Content Marketing [Video]
Marketers will need access to good digital media content.
Marketers will need access to good digital media content.
“Nowadays, content is the only way to lure your customers,” says digital marketing consultant, RP Singh.
Media planners that talk about the need for a good content strategy are going to be passé. Instead, you’ll need good digital media content to have that content strategy ready, he added.
Singh advised marketers to revisit existing content opportunities such as from current brand assets.
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