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Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]

  |  January 19, 2012   |  Comments   |  

A key trend for 2012: Social, shopping and a company's digital footprint will integrate into one space.

Brandon Cheung from Tribal DDB says clients will have to rethink how they will establish their digital footprint because the stakes are so big for firms to set up commerce in social networks such as Facebook and Google Plus.

He also points out that companies such as KLM Airlines and Heinz Soup have started to integrate their businesses around the customers' social graph.

Watch the video as Cheung talks about how clients are now buying into the value of social media insights and he expects more services developed around the price conscious consumers.

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Brandon Cheung

As regional digital strategy director at Tribal DDB Asia Pacific, Brandon is an integral part of the development and execution of Radar, Tribal DDB's regional social media offering. He also provides digital leadership for the agency's clients. Brandon was previously (group) strategic planning director at Isobar and Carat Hong Kong, where he led digital and social media development for a range of clients, such as Chivas Regal, Swire Properties, Tiffany & Co., Nokia, and Adidas. He also developed Astro, a proprietary social media customer relationship management (CRM) system. Brandon has eight years of experience in digital marketing strategy, having worked in San Francisco, Los Angeles, and Hong Kong. He loves the Internet and thinks we don't say it enough. Show him some love on Twitter: @brcheung.

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