Much has been said of the rising superpower that is China.
We are witnessing an epoch making period where China will become the largest economy in the next two decades to dominate the world stage. After centuries of slumber, the Sleeping Dragon is finally stirring and all eyes are watching it with trepidation.
This 21st century belongs to China.
But in the background, there is actually a much more powerful force rising. One that has already drastically reshaped the global political and economic map, and has even brought the United States to its knees.
We all witnessed that on Wednesday, January 18, 2012. The Day the Internet flexed its collective might to challenge the U.S. Government (specifically, the ill-conceived SOPA and PIPA legislation), and won.
And this is just the latest victory, following in the footsteps of Middle Eastern dictatorships falling in the Arab Spring.
Global platforms like Google, Twitter, YouTube, and Facebook means that the younger generations today have more of a shared culture with other netizens than they do with their native nationality.
And it's not hyperbole to think that we are still only witnessing the infancy of this new global superpower that will react strongly to being threatened.
So what does this mean for us as businesses and advertisers? Here are four thoughts:
As a closing thought, I'd like to leave you with a prophetic quote from Nicholas Negroponte:
"The Internet may be mostly hype today, but it is an understatement about tomorrow. It will exist beyond people's wildest predictions."
It feels more true today than when it was originally written in 1994.
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Eric has over a decade of digital marketing experience on both agency and client side. Before joining Tribal DDB, Eric held various roles at Euro RSCG in Sydney for six years, including business development and operations director, head of digital and more recently, head of engagement strategy. Based in Hong Kong, Eric is responsible for overseeing the digital operations of Tribal DDB across Greater China. He has worked with clients such as Sony, Dell, IBM, McDonalds, Unilever, Reckitt Benckiser, Jaguar, Volvo, Tourism Australia, Philips and Intel to take full advantage of the digital space. Eric's passion for technology and marketing meant he also was head lecturer for the AdSchool Digital Strategy course at the University of Technology in Sydney. Connect with Eric on Google+.
March 19, 2014