Do you need to find unbiased, third-party information about a website on the Internet? This service should be able to help.
Alexa is one of the most popular sites that webmasters, online advertisers, and Internet trend researchers use to get information about websites including top sites, Internet traffic statistics, top search keywords, and related links.
How Alexa Works
Alexa offers traffic rank as a number for each site that it measures. This traffic rank is a measure of page views and users of a website and is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users.
The sample size of the traffic data collectable by Alexa directly affects the accuracy of a website's Alexa traffic rank. Websites that have relatively low traffic will not be accurately ranked by Alexa. And for some of the low traffic websites, Alexa will have insufficient data collected so will provide no traffic report at all. Examples:
Why Use Alexa for Chinese Websites?
Alexa is a free service and a quick tool, when you need to find unbiased, third-party information about a website on the Internet and quickly get a small snapshot of Internet marketing information for the website.
For example, if you're considering buying advertising space from a website, use the website's Alexa traffic rank to estimate how much traffic this website will be able to deliver to your website.
Alexa allows you to compare up to five websites regarding traffic rank, reach (users), pageviews, pageviews / users, bounce %, time on site, and search %.
Let's compare the reach (popularity) of five Chinese B2C websites (Dangdang.com, Amazon.cn, 360Buy.com, Paipai.com, Vancl.com) on Alexa:
For Dangdang.com, let's look at the Alexa Traffic Rank (global rank) and CN Rank:
Let's look at Dangdang.com's search traffic including: Top search queries, 1-month increase search queries, and 1-month decline search queries:
Issues with Alexa
Besides when a sample size gets too small, Alexa traffic rank and reports can be inaccurate. Reasons why Alexa can be inaccurate include:
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Gordon Choi has paid search experience in Google AdWords and Baidu since 2003; Yahoo/Bing since 2002 and SEO and web analytics experience since 2005 across China, Asia, U.S., U.K. and Australian markets. He gathered China Internet experience through working in-house at Ctrip.com and Alibaba.com and now specializes in setting up SEM/SEO strategies, managing online campaign operations, and implementing web analytics solutions for clients.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.