Do you need to find unbiased, third-party information about a website on the Internet? This service should be able to help.
Alexa is one of the most popular sites that webmasters, online advertisers, and Internet trend researchers use to get information about websites including top sites, Internet traffic statistics, top search keywords, and related links.
How Alexa Works
Alexa offers traffic rank as a number for each site that it measures. This traffic rank is a measure of page views and users of a website and is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users.
The sample size of the traffic data collectable by Alexa directly affects the accuracy of a website's Alexa traffic rank. Websites that have relatively low traffic will not be accurately ranked by Alexa. And for some of the low traffic websites, Alexa will have insufficient data collected so will provide no traffic report at all. Examples:
Why Use Alexa for Chinese Websites?
Alexa is a free service and a quick tool, when you need to find unbiased, third-party information about a website on the Internet and quickly get a small snapshot of Internet marketing information for the website.
For example, if you're considering buying advertising space from a website, use the website's Alexa traffic rank to estimate how much traffic this website will be able to deliver to your website.
Alexa allows you to compare up to five websites regarding traffic rank, reach (users), pageviews, pageviews / users, bounce %, time on site, and search %.
Let's compare the reach (popularity) of five Chinese B2C websites (Dangdang.com, Amazon.cn, 360Buy.com, Paipai.com, Vancl.com) on Alexa:
For Dangdang.com, let's look at the Alexa Traffic Rank (global rank) and CN Rank:
Let's look at Dangdang.com's search traffic including: Top search queries, 1-month increase search queries, and 1-month decline search queries:
Issues with Alexa
Besides when a sample size gets too small, Alexa traffic rank and reports can be inaccurate. Reasons why Alexa can be inaccurate include:
Gordon Choi is the co-founder of E-Bizcamp.com, a Shanghai-based firm specializing in data analytics and data integration solutions. Gordon also volunteers at Web Analytics Wednesday China, assisting in the conference and content operations, and volunteer recruitment. Gordon's previous experience includes leading in-house teams at Ctrip.com and Alibaba. His areas of expertise include strategy, solutions and workshops for multi-screen data integration and mobile SEO for the local Chinese market.
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