Omnicom strengthens position in Asia Pacific - a region where it saw its revenue increase 42.5 percent in 2011 over the prior year.
Omnicom Media Group China today said it will acquire NIM Digital, a digital agency in China that specializes in media planning and buying.
"Our combined resources will add operational depth, expertise and enhance our position in the market," Benny Zhu, founder and president NIM Digital, said in a news release.
The companies did not disclose the price of the deal.
NIM has 230 staff; Omnicom Media Group has 950. NIM clients include HTC, Accor Hotels, and Anta sports.
L:R. Gordon Zhang (CEO, NIM Digital), Doug Pearce (CEO, OMG China), Benny Zhu, (Founder/president NIM DIGITAL), Barry Cupples (CEO, OMG, Asia Pacific), Andy Chen (Co-Founder and VP, business development, NIM Digital)
Omnicom is comprised of three advertising agency networks - BBDO, DDB, and TBWA - and more than 175 marketing services companies and a media group, Omnicom Media Group. For the year ended Dec. 31, 2011, Omnicom reported revenue of $13.9 million, an increase of 10.6 compared to the prior year.
Asia Pacific offers growth potential for the company. Revenue from Asia Pacific, including Australia, totaled $1.36 billion in 2011, an increase of 42.5 percent compared to 2010, according to the company's annual report. In contrast, revenue from the Americas, Europe, Africa, and the Middle East totaled $12.5 billion in 2011, an increase of 7.9 percent compared to the prior year.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT