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Omnicom Media Group China to Acquire NIM Digital

  |  April 17, 2012   |  Comments   |  

Omnicom strengthens position in Asia Pacific - a region where it saw its revenue increase 42.5 percent in 2011 over the prior year.

Omnicom Media Group China today said it will acquire NIM Digital, a digital agency in China that specializes in media planning and buying.

"Our combined resources will add operational depth, expertise and enhance our position in the market," Benny Zhu, founder and president NIM Digital, said in a news release.

The companies did not disclose the price of the deal.

NIM has 230 staff; Omnicom Media Group has 950. NIM clients include HTC, Accor Hotels, and Anta sports.


L:R. Gordon Zhang (CEO, NIM Digital), Doug Pearce (CEO, OMG China), Benny Zhu, (Founder/president NIM DIGITAL), Barry Cupples (CEO, OMG, Asia Pacific), Andy Chen (Co-Founder and VP, business development, NIM Digital)

Omnicom is comprised of three advertising agency networks - BBDO, DDB, and TBWA - and more than 175 marketing services companies and a media group, Omnicom Media Group. For the year ended Dec. 31, 2011, Omnicom reported revenue of $13.9 million, an increase of 10.6 compared to the prior year.

Asia Pacific offers growth potential for the company. Revenue from Asia Pacific, including Australia, totaled $1.36 billion in 2011, an increase of 42.5 percent compared to 2010, according to the company's annual report. In contrast, revenue from the Americas, Europe, Africa, and the Middle East totaled $12.5 billion in 2011, an increase of 7.9 percent compared to the prior year.

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Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

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