Before kicking off your search campaigns in China, make sure you go through the industry trends using the following Baidu tools.
Before launching campaigns in search engine marketing (SEM) and/or search engine optimization (SEO) for the Chinese market, make sure you look through the industry trend data using the following tools (all of them from Baidu):
Baidu keyword suggestion tool
Baidu offers a keyword suggestion tool for advertisers and can be found in any Baidu Phoenix Nest SEM accounts. Baidu Phoenix Nest: http://www2.baidu.com/
Before launching paid search marketing campaigns on Baidu, search marketers should run keyword research for their industries. All you need is to start with several core keywords related to your industries / products / services, Baidu keyword suggestion tool will provide:
For SEO professionals and/or webmasters, running keyword research through Baidu keyword suggestion tool allows you to cover all the keywords that are related to your products or services on your websites.
For example, you can compare up to 5 keywords at the same time with the attributes below.
Baidu is a search engine so it means users type in hundreds of thousands keywords into Baidu's search box everyday. Keyword data can be re-organized, categorized, and analyzed, and then produce different types of industry-specific trend reports to Chinese search marketers.
Baidu has made some of the trend reports directly available through Baidu Data. You can get reports for many different industries including automobile, gaming, travel, electronics, computers, advertising, telecommunications, mobile phones, finance, entertainment, education, properties, e-commerce, group buying, fashions, cosmetics, etc.
Baidu Data: http://data.baidu.com/
Google Analytics is a free web analytics tool available to everyone. Basically if you have a website, you set up Google Analytics by inserting the Google Analytics tracking code onto each one of your web pages. Google Analytics will start collecting data from the users visiting your website, then traffic data about your website will show up on different Google Analytics reports that are available to you.
Baidu Analytics is the equivalent web analytics tool to Google Analytics, while Baidu has been targeting the main users of Baidu Analytics being Chinese search marketers.
Baidu Analytics (Tongji): http://tongji.baidu.com/
Before being able to use Baidu Analytics, you will have to add Baidu Analytics tracking codes on to every page of your website. The reports will show traffic data of all the users visiting your website.
Gordon Choi is the co-founder of E-Bizcamp.com, a Shanghai-based firm specializing in data analytics and data integration solutions. Gordon also volunteers at Web Analytics Wednesday China, assisting in the conference and content operations, and volunteer recruitment. Gordon's previous experience includes leading in-house teams at Ctrip.com and Alibaba. His areas of expertise include strategy, solutions and workshops for multi-screen data integration and mobile SEO for the local Chinese market.
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