ClickZ Connect: Using Mobile Effectively to Reach a Billion Subscribers in China [Video]
It's critical that marketers know where and how to use mobile in their campaigns to get the best results.
With the proliferation of smartphones throughout Asia, mobile is becoming increasingly important for marketers as both a medium and to interact with consumers.
In May, China passed the impressive milestone of 1 billion mobile subscribers, so it’s critical that marketers know where and how to use mobile in their campaigns to get the best results.
I spoke to LeeYee Hew on this important question. LeeYee has headed digital marketing agencies in South East Asia (SEA) for more than a decade. She recently moved to take over Digitas/Razorfish in China working with numerous brands.
In this video interview, we explore the differences between digital/mobile campaigns in SEA versus China as well as give practical advice on how to effectively integrate mobile elements into the marketing plan.
